2026-10-17 –, Track 4
You won't have a thorough PRD and months to implement a feature. You have a hypothesis to validate, a quick solution to ship, and a few days later you're measuring its impact. This talk covers what PLG engineering actually looks like in practice: from running quick experiments and negotiating scope, to measuring what matters and avoiding the dead code traps of A/B testing.
Currently an Engineering Manager at SingleStore, Marta leads a team of engineers focused on PLG and User Experience. Leveraging her design background and software engineering experience, her journey through software development led to a deep appreciation for user experience, frontend development, PLG, and developer tools, driven by her dedication to building top-notch products and the teams that ship them.